Rare Planet, a young startup, provides livelihood to 10,000 artisans

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Posted On : 31st, October 2020


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Startup Event

Rare Planet, a young startup, provides livelihood to 10,000 artisans

31st, October 2020    -    Startup Event

Rare Planet- a young start-up focused on uplifting rural karigars has included over 5,000 artisans to its network from over 5 States, 10 Cities. The brand procures Indian handmade products from these artisans and retails it further through online and offline platforms, thus providing the right value for the products to their karigars. Due to the pandemic when a lot of such artisans were struggling for income, Rare Planet provided them with an opportunity to sustain by helping them keep their business ongoing. After connecting with Rare Planet artisans have experienced an over120 percent increase in their regular income.


Rare Planet targets at providing livelihood to over 25000 artisans by 2022 fiscal end with more states to cover in India. It further plans at tying up with artisans across cities including – Kutch, Jodhpur, Madhubani, Nadia, Saharanpur, Cuttak, Puri for their authentic creations. This will further enable the brand to expand its array of offerings. The brand also plans to widen its reach to customers by tying up with more offline retail outlets across airports in India.


"During the ongoing pandemic, these artisans are amongst the most stuck people in the country. It is known that most of these artisans survive on seasonal sales. Some would make their maximum earning by selling goddess idols during the festive season and sustain that income for the rest of the year. However, this year the demand has gone low and so has their earnings. During these difficult times, Rare Planet's support is most relevant than ever. We will work towards creating more opportunities for them by foraying in newer markets and expanding our portfolio," said Mr. Ranodeep Saha- Cofounder and CEO, Rare Planet.


Since the coronavirus outbreak, Rare Planet has been following all the safety measures for well-being of its artisans. The brand provided all the craftspeople with masks and also issued SOP while they work on their artistic products. The startup is determined to widen its footprint and gradually create a difference across the lives of 7 million artisans in the country. Rare Planet recently announced utilizing its 3.5cr INR raised in pre-series A in expanding its reach and offerings.

About Rare Planet


Rare Planet established in 2017 in Kolkata is a young start-up focused on uplifting rural artisans by connecting more than 2000 artisan families in PAN India. Founded by Ranodeep Saha and Vijay Kumar, Rare Planet does a bit for society by bringing rural-based handicrafts to the limelight and securing the right value for the art. The brand offers a wide range of modern and modified handicrafts in association with partner stores across all Indian airports and other online platforms. Its offering includes products made from Terracotta, Ceramics, handmade paper notebooks, copper, jewelry, and many more. Currently, the brand boasts a presence at over 100 locations pan India. In a short span of time, the brand has retailed over 1 Lac number of units of products since inception. 



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