ePrivacy Regulation, new regulation to change  the present regulations.

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Posted On : 28th, May 2018


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ePrivacy Regulation, new regulation to change the present regulations.

28th, May 2018    -    News

If you thought General Data Protection Regulation (GDPR) was bad news then the new European data privacy legislation will surely spell disaster for data-driven online services and chill innovations like driverless cars, tech industry groups warn. It is called the ePrivacy Regulation, and it specifically protects the confidentiality of electronic communications. The American Chamber of Commerce to the European Union called the legislation “overly strict.”


Big loss

The Developers Alliance, a trade group representing Facebook, Google, Intel and dozens of app makers, said it could cost businesses in Europe more than $640 billion, in annual lost revenue. DigitalEurope, another tech trade group, said the legislation’s prohibitive approach “seriously undermines the development of Europe’s digital economy.”


Permission needed

If the current draft prevails, the law will require Skype, WhatsApp, iMessage, video games with player messaging and other electronic services that allow private interactions to obtain people’s explicit permission before placing tracking codes on users' devices or collecting data about their communications. The bill also requires companies to offer people the same communications services whether or not they agree to have their data collected.


For the motion

The provisions are so onerous that they would hinder innovations like smart cars, which automatically transmit safety information back to the manufacturer. “Most of the lobbying is unreasonable and very low regarding facts,” said Jan Philipp Albrecht, a member of the European Parliament from Germany who steered the GDPR legislation through Parliament. He pointed to industry “campaigns saying, ‘With ePrivacy, the internet is going dark, and independent media, as well as digital growth, will be lost”


What it covers

The ePrivacy Regulation will replace and broaden an older European Union directive — which covered traditional telecommunications like voice calls — by also covering digital communications like text messaging and video chat apps. The legislation currently provides only one condition under which a company may use data or metadata about users’ electronic communications: obtaining consumers’ explicit and informed permission to use their information for a specific, agreed-upon purpose. The bill also requires companies to offer people the same communications services whether or not they agree to have their data collected.


Those who lobbied

Cisco, Facebook, Google, IBM, Microsoft, SAP, the American Chamber of Commerce, DigitalEurope and the Interactive Advertising Bureau Europe, a digital advertising industry group, have all lobbied officials at the European Commission about ePrivacy.


Meeting the Council

The Council’s decisions are so critical for ePrivacy that the Computer and Communications Industry Association — which represents Amazon, Google, Netflix and others — traveled to Bulgaria in October to meet government ministers there as that country was preparing to take over the Council presidency. (All Text - New York Times)


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