She lives, sleeps, breathes her business

Category : My journey


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Posted On : 21st, February 2018


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My journey

She lives, sleeps, breathes her business

21st, February 2018    -    My journey

Lost Rs 45 Lakh In Her First Start-Up But Held On To Courage, Now Does Rs 10 Cr Turnover


Swati Awasthi : …And She started living her dreams as she breathes. Yes She started her career as an Entrepreneur at the age of 19, when People don’t even know the difference between right and wrong, she chose to be independent with a vision to "Make a dent in the universe" and would be one of the known entrepreneur one day, so she started her venture “DS Media Link” to serve one stop media solution to her clients. She worked with many well known Bollywood Stars & wanted to be the ultimate shining star from her own industry. Every time she comes out with a bright idea for the clients and Now she is again ready with the 'next big thing' which you will come to know soon in the next  chat with her . She said “My Client respects my decision and have trust that she has the ability to make our brand "ROAR" . She said Being a Women and Entrepreneur was not easy for me to make it possible but I love when people challenge me because I always accept it as another step towards my ultimate goal”.


Her passion for work and excellence on the services bought her to the change that has taken her to the top of the level. It was pleasure to experience such a Challenging journey of 5 years, expecting more expectations from clients to come in her upcoming years she expressed at the end.


They believe obstacles come in everyone’s journey and what matters is how one deals with them. One such entrepreneur is Swati Awasthi.


Born in Delhi, Swati did her schooling from Amity International School, Noida, and is a College dropout. She did training with Sahara Group for one year, before quitting. Her father is a journalist and mother, a homemaker. Today, she runs a successful advertising business but it is preceded by an event management business that failed miserably on all levels.


Swati says, “Before DS Media Link happened, I was managing an event company which was formed and shut down in a span of four months. I had a dispute with the partners and the business failed. I became bankrupt and suffered a loss of approximately Rs 45 lakh. My income came down to zero, or you can say negative. My father sold his property for clearing dues of the vendors who were associated with an event. It was terrible. The event was a concert which failed miserably; tickets weren’t sold, and there was lack of sponsors, and tonnes of liabilities.”


Swati got married in 2017, and started DS Media in April 2015 She, along with her husband “Kunal”, are the co founders of DS MEDIA, an 306 degree advertisement company which provides an online/offline access. Her dream of doing something extraordinary came closer when her husband also supported the idea. Together, they ventured out on the journey and decided to do something that not only satisfied their dreams, but also quenched their souls. Now we have expanded in London, Dubai and many to come.




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