Ecommerce Start-ups are in hiring mode to provide better delivery

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Posted On : 17th, April 2019

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Ecommerce Start-ups are in hiring mode to provide better delivery

17th, April 2019    -    News

India’s big e-commerce companies as well as startups are set to ramp up delivery fleets, the most crucial last-mile link in the supply chain, amid intensifying competition to grab a larger share of the customer wallet.

Swiggy, Grofers, MilkBasket and Shadowfax are doubling delivery teams this financial year, and biggies such as Amazon and BigBasket have equally aggressive plans.

Better customer experience — the key differentiator — is pushing companies to hire more delivery staff, given the fund infusion, market expansion and entry of new players in the industry.

An estimate by staffing firm TeamLease Services pegs the number of vacancies at 51,500 delivery agents in the first half of this fiscal. It is supposed to go up to 121,600 by the end of the year, said co-founder Rituparna Chakraborty.

Most large hyper-local delivery platforms have raised significant capital and a substantial portion of that will go towards increasing the delivery fleet size, said Paul Dupuis, managing director of Randstad India.

RAPID SCALE-UP Grocery delivery startup Grofers, which raised around $60 million in fresh capital from SoftBank Vision Fund last month, expects to double its 3,000-strong delivery team this year to widen service footprint, said Ankush Arora, head of its HR department

BigBasket, which joined the unicorn club in March-end with a further $150 million in funding, is set to hire 4,000-5,000 delivery boys across the country. “This will be the direct result of growth in existing business as well as new businesses like Subscription which we have launched in several T1 (tier 1) cities,” said Tanuja Tewari, GM-HR at the online grocer.

Ecommerce behemoth Flipkart did not respond to queries, but rival Amazon said it would continue to focus on building a strong fulfillment network, and invest in expanding delivery footprint even in the remotest parts of the country.

Food technology company Zomato has ramped up hiring to 180,000 partners across 213 cities, compared with the 74,000 partners it had across 38 cities in September last year. The food technology company said it would continue to strengthen its fleet as it gears up to deliver across 500 cities in India by September this year.

Rival Swiggy, which wrapped up a $1 billion funding round in December, said it was looking to double the number of delivery partners over the next year, from 125,000 active partners currently.


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