Elanic, pre-owned fashion marketplace to buy P2P kids wear portal.

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Posted On : 21st, July 2017


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Elanic, pre-owned fashion marketplace to buy P2P kids wear portal.

21st, July 2017    -    News

Peer-to-peer fashion portal Elanic has acquired an online marketplace for pre-owned toys and apparel for children source.


Secondcry, run by Priceless Parenting Pvt. Ltd., had started as a Facebook Group where parents would sell or swap their children’s clothing and toys with other members. The group was founded by Goyal, an IIT alumnus, and her husband.


Secondcry’s beta site was launched last year. It had 500 active users and 1,000 listings with an average ticket size of Rs 2,000. The portal sold merchandise such as prams, strollers, maternity aids, sterilisers, breast pumps, bottle warmers, baby furniture, clothes and footwear.


The Bengaluru-based startup, run by Elanic Services Pvt. Ltd, was founded by Abhilash Narahari, Palkush Rai Chawla, and Aditi Rohan in February 2015. Narahari and Chawla were IIT batch mates, and had previously worked together at ITC Ltd. Aditi, an alumnus of National Institute of Fashion Technology, had worked at Mothercare Sourcing India and C&S Productions before setting up Elanic.


The company helps people sell sparingly-used items from their own closets. Its products range across 10 categories, including women’s wear, men’s wear, sports and beauty. It features brands from well-known global and Indian labels like Zara, Vero Moda, Hidesign, MAC, Ritu Kumar and Anamika Khanna.



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