This startup deliver grocery to your doorstep within four hours of your order.

Category : Food tech


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Posted On : 25th, August 2017


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Food tech

This startup deliver grocery to your doorstep within four hours of your order.

25th, August 2017    -    Food tech

Mangalore is now known as Startup District and Government is promising many benefits for the area.  As the buzz spreads across the region, start-ups are increasing in the number. Today we are present one such Startup from Mangalore Chitki. Chitki is an online grocery delivery Startup from Mangalore started by two young people who conceptualised the business using only Whatsapp. Check their interview and growth story.  


Mangaluru based startup deliver groceries to your house within 4 hours of order.


How was this idea of “Grocery Shopping on the Go!” conceived?

As Mangalore is developing city and growing fast, there are challenges on traffic & getting quality products. We wanted to make grocery shopping Simple, Systematic & Speedy. We, at Chitki.com, help customers to choose and order best quality daily needs, followed by the prompt and timely delivery of said daily needs to the doorstep.


What are the services offered on your website?

We offer all daily needs including Fresh Fruits, Vegetables, Groceries, Chicken, Mutton, Fish & other household needs. Customers can order via our website or our Android App(i.e Chitki App). FREE home delivery with Online Payment or Cash on Delivery options is available.


 What are the major competitions that you face?

 As Alibaba founder Jack Ma said ‘Forget about your competitors, just focus on your customers’.      We do follow this.

“The challenge might be big, but the underlying technology is solid and error-proof.” What are the challenges that you face?

The major challenge is technology. We have partnered with Evol Technologies for building the entire system – where we have robust inventory system which manages the entire process right from taking orders, maintaining stocks till delivery.


How do you advertise? How do you get more business and profit?

We use all platforms like TVC, hoardings, Social Media etc. We concentrate more on quality & on time delivery. Happy customers will get us more business. That is our mantra.


Would you tell us something about your team? How do you plan to manage the ‘within 24 hours’ delivery?

The team plays very important role, we have very qualified & experienced team who manages the entire process.

We deliver within 4 hours, not 24hrs. As I mentioned earlier, we have a very robust technology, once we get the order within 45 minutes the order will be ready for shipping. And till date, we have made sure that more than 95% of the orders have reached the customers within 2 hours.


What were the difficulties that faced during starting a grocery store, supplying all kinds of products in a city like Mangalore?

We have not faced much of the difficulties as it was well researched & planned with the team of industry experts. Some of the challenges we are facing are weather – where delivering vegetables are not that easy, we have to make sure that we deliver the vegetables as soon as possible. And one biggest challenge is – procurement, unlike supermarkets in Mangalore, we can’t tie up with suppliers as they don’t deliver fresh quality products all the time. Since we are very particular about the quality of the product, we have our own procurement team who handpick quality products for our customers.


Being dedicated to grocery services, women will be your major customers. How do you ensure genuine and fresh products?

Our day begins at 4 AM in the morning, As I mentioned we have our own procurement team who handpick Fresh quality products for our customers. It might be Fruits, Vegetables, Dals & Pulses anything. Everything is double checked.


Would you like to say something to the budding entrepreneurs?

Start small, dream big & act now!


Would you like to say something to the budding entrepreneurs?

Start small, dream big & act now!

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