Bombay based Startup Flintstop is setting itself apart in the funk space.

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Posted On : 30th, May 2019


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Bombay based Startup Flintstop is setting itself apart in the funk space.

30th, May 2019    -    Startup

The motto of Flintstop is, “You’ve got a problem? We have a solution!” It caters to problem-solving products that can make life struggle free.


 No maid at home? - Use the Robot Vacuum Cleaner


 Entangled earphones? - Try the Zipper Earphones


 Difficulty in getting yourself out of bed? - The Running Alarm Clock will not fail to wake you up


 Flintstop is an e-commerce venture that provides quirky, innovative and unique products. A one-stop shop for all the 21st-century products and has something for everyone; from kids to teens from working women to old men. They have it all.


The ambitious founder


Tejas Jhaveri, the founder, has always been fascinated with technology and toys. In his younger days, he would marvel over new gadgets, and power over how they worked. Till date, he finds his candy land in every electronic store he visits.


“I would spend my summer days dismantling TV sets and radios and trying to make sense of how they worked” - Tejas Jhaveri


'Pursue what you love' his parents told him. That's when he resigned his job and booked his tickets for Hong Kong to attend an exhibition which was a complete eye opener for him. The products sold by the exhibitors enchanted him and he was prepared to cling on to that place forever. That's when he was confident of what he wanted to do in life.


Why the quirky range?

The reason Tejas got enticed to the quirky space is that on searching the web for quirky products, he did not find exactly what he was looking for. He was also often annoyed by the small inconveniences in daily life and wondered why there aren’t any solutions for them. “I remember cursing at my alarm clock every time it failed to wake me up,” says the founder.


Hence the idea of innovating products got into him. Demand for such products in India was not being met with any supply. Why not bridge the gap with e-commerce?


What encouraged and motivated them, was receiving the first order on launching the website. They realised that there is a need for their quirk!


“The first product we sold was a modest Minion-theme lens case, but it made me so happy, knowing that there is a market for quirky products in India” - Tejas Jhaveri


What encouraged and motivated them, was receiving the first order on launching the website. They realised that there is a need for their quirk!


The Christening

Flintstop was started for the sole reason of making daily life a tad bit easier whilst adding some fun and color, thus spreading smiles on faces. The name Flintstop dives deeper into its meaning. For when an idea comes along, they are hell-bound on curating it, if it is attainable. You could mildly put it as striking stones together to create a spark, which they call an idea. Finally, a small evolution of technology emerges to make your world an easier, and more colorful place to be in.


The driven workforce

Flintstop comprised of two people back then; Tejas and one office boy. All tasks were handled by the two of them – from listing online, to packaging, marketing, and even deliveries. Today, Team Flintstop comprises of 12 full-timers and 3 part-time employees who are extremely driven and motivated to make Flintstop achieve its goals, and change people’s lives for the better. After all, when one does something you love, success is always attained. All you need is the right motivation.


Widespread

Flintstop was started off in October 2014 with only 8 products, and today it has over 1200 products in multiple categories including Home & Kitchen, Tech & Travel, Music & Entertainment, Personal & Healthcare, Stationery, Augmented Reality, 3D Printing, etc. It does online sales through their own website and also sells on 34 different marketplaces. Offline, they are available at mega retail stores and various exhibitions. A usual day at Flintstop is flourished with 100 – 150 orders a day and they have sales between 8-10 lakhs/month, a number that, according to the founder, is growing very rapidly.


Corporate gifting, which is a sector experiencing immense growth in India at the moment, is also a major component of Flintstop’s operations. It has succeeded in fulfilling multiple corporate orders for major conglomerates like Etihad Airways, Roshan Publications, Godrej, Sun Pharma, Siemens, Aditya Birla Group and many more.


Eventual goal

It does not just end at selling products. Flintstop's vision is to be an inventor, look out for problems and come up with products that can solve those problems in the long term.


Flintstop is working on building an ‘Innovation Centre’ for people who have product ideas but lack the ability to build those products. At this centre, they can turn their ideas into reality. Flintstop will also help them through mass manufacturing through crowdfunding.           


In the near future, Flintstop also plans to develop unique designs where products consist of their own branding, as well as customized packaging

Their goal is to be known in history as life-changing inventors


Website: Flintstop



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