Swati’s Entrepreneurial Journey:
I never thought that I would be an entrepreneur. I was content working in corporate and in a stable job. While I was working in marketing in Flipkart I got hooked to the field of digital marketing. I had to leave Flipkart to marry my partner and then shifted to his hometown in Ludhiana. There were no jobs there for my expertise. But I wanted to grow in the field of digital marketing only. I did a 6 month certified online course from Digital Vidya and then started freelancing as a consultant. It was during this time that I felt the reach of organic content has decreased drastically. There is so much noise in social media that unless you are paying heavy bucks or are just plain lucky, it is hard to create an impact. Thus the concept of CrescendoSPeak was born.
CrescendoSPeak is a platform to amplify your message on social media through your existing crowd network. You come to the website, create a campaign where you put up the message (along with a link) that you want people to share as their status message on FB and/or tweet. You also pick a time that you want the content to be shared. From the day your campaign is live till the blast date all the people that come to your campaign page and click support, will post the message together on the pre-specified date and time.
This amplifies the message as multiple people post it at the same time and also increases the visibility of the same.
-Amplify your message over social media
-Leverage your existing crowd network who become your brand ambassadors
-You can use the platform for anything (awareness, social cause, crowdfunding, app downloads, event registrations etc)
-Complement any marketing strategy already in place
-Full control over the time of posting of message and its content
-Analysis of your campaign along with details of individual supporter and content proliferation
-For customised campaigns, we can do some pretty awesome tweaks to the end post based on user requirements
Challenges and hurdles:
In my field and line of the startup, I don’t think I have faced many challenges that have been the result of me being a woman. Having worked in retail sales in the telecom sector, I believe there are fields and lines of work where these challenges are more apparent and I have huge respect for women who are pursuing their passions in those fields and excelling as well.
In general, any startup journey is challenging enough. Building something from scratch and learning along the way, trying to make the right decisions to keep on growing is hard for anybody. I have enjoyed my journey so far and will try to overcome all the challenges, sexist and otherwise.
Future plans and vision:
The vision for CrescendoSPeak is to build into a brand so that anybody who wants to promote on social media uses the platform as some part of their marketing plan.
The future plan is to keep improving on the product. Adapt with the changing patterns of promotion on online and social media. We already have the next two versions planned in which we are introducing new avenues of promotion and also making it easier for the users to get outside supporters for their campaigns.