Developing your startup is a long-lasting journey that many are afraid to take. Those who did can share their true story irrespective of success or failure. Each step is learning in the journey. Are you the brave one who had the courage to realize your idea?its a fact that many people have the dream

In the wake of the Covid-19 pandemic, the government has implemented a number of measures to keep the economy afloat. The RBI has cut Repo Rate by 75 bps to 4.4%, while the central government has pledged to inject 1.7 lakh crores into the system to maintain liquidity levels. Despite such measures, t

Corona has destroyed the world through inclining behavior. The amount of fear it has created in the minds of people is something that is beyond the imagination. It is applicable to the Indian Startup ecosystem. From Founders to investors, everyone is talking about going into cash conservation mode a

TikTok, owned by ByteDance, a China-based company, is video-sharing social networking. Globally, it is ahead of Facebook and Instagram when it comes to downloads. 31% of the unique downloads of TikTok come from India only. India has more than 120 million monthly active users of Tik Tok. The average

Divanshi Gupta, Director, The Marcom Avenue was awarded ET Now Young Business Woman Entrepreneur Award 2020 at a gleaming awards ceremony held in Mumbai at Taj Lands End. The award won by Divanshi Gupta is a clear and fierce representation of women accelerating in the field of marketing and ent

Shinysleep is a growing startup in Mattress business. They develop mattress using NASA’s technology and make every person to have a good sleep. Our team connected with the Founders of Shinysleep for an interview to know their journey so far.S J: Please introduce Shinysleep’s founding team. S S:

Kapiva has consolidated a strong market position as a niche producer of naturally sourced products in the functional foods industry. Starting off as a chain of Ayurveda clinic models,&n

E-sports are a rapidly expanding industry that has drawn viewers and investments alike. The introduction of streaming platforms, as well as the improvement in mobile technology, has allowed the industry to grow from its arcade hall beginnings in the 1970s to competitors streaming games to millions o

Tricycle - A startup for startups! India often described as the ‘Poster child for emerging markets' has evolved dynamically over the decades with startups popping up everywhere. In the era where startups are booming, it’s also a challenge for most of them to use the right strategies to bu